The Science Behind FIT

Morinda Bioactives’ Director of Noni Benefit Research explains how FIT

Brett West serves as Director of Bioactive Benefit Research at Morinda Bioactives and has studied bioactives for more than 10 years. The following are some of his insights as to why FIT

  From a scientist’s perspective, why is a product line such as FIT?

  There are several reasons. First, we need to continue to explore every option to promote better health and weight management. Obesity has now arrived at epidemic proportions, and if it continues to grow at the current rate, we’re looking at catastrophic health implications within just a couple decades. Also, we know that most of what’s available today simply doesn’t work. The weight control industry is huge—tens of billions of dollars—but the success rate of diets, products and programs designed to lose weight have a dismal success rate. Finally, we know that when it comes to weight loss, the number of pounds you lose isn’t that important.

What is important is body composition—the percentage of your body weight that is fat versus lean muscle. A pound of fat takes up three times more space than a pound of muscle. So you can have someone who is fatter—and looks bigger—but who weighs the same as a fitter individual who has more muscle. So weight really isn’t the best indicator of our wellness.

  How does FIT help increase lean muscle and reduce fat?

  With FIT we began where we always do at Morinda Bioactives—with the science. Before you can achieve proper body composition, there are at least a few challenges that have to be addressed.

First, you have to create the proper environment in your digestive system. Doing so optimizes the absorption of essential nutrients from your diet more completely.

Second, you need to build lean muscle. Lean muscle boosts your metabolism and is one of the ways your body burns fat—consuming more calories than other tissue in your body. And it burns calories twenty-four hours a day. FIT Rebuild combined with regular strength training helps build lean muscle.*

Finally, you need to reduce the amount of fat and cholesterol in your body. Reducing the overall intake from your diet as well as flushing these lipids from your GI tract limits absorption and prevents them from turning into excess fatty tissue.

  Why should a consumer choose FIT over other products or programs?

  FIT is unique because it provides the tools to help change your body composition. Everything else focuses simply on “weight loss,” calorie reduction and number of pounds, which is not the best measure of success. In fact, this approaches will likely lead you to gain back more weight than you lost in the first place. FIT provides comprehensive benefits for all areas of weight control, including craving control, cleansing, replenishing of nutrients, optimal probiotic/digestive function, and enhancement of lean muscle mass.*

  Has FIT been scientifically proven?

  Absolutely. Preliminary human findings showed that every participant using the FIT program successfully changed their body composition by reducing fat and improving muscle mass. And a 2011 study published in the North American Journal of Medical Sciences found that FIT users enjoyed wonderful results—22 pounds of lost fat, a 9-percent reduction in body fat, and 4 new pounds of lean muscle—after being on the program for 3 months. Those are real, proven results.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.